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Story: History of immigration

Advertisement targeting gold miners

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Advertisement targeting gold miners

The goldfields of the New World attracted significant commercial activity. This advertisement was aimed at people who were leaving London for gold diggings in California, Australia or New Zealand. It suggested that prospective miners buy pipes, since they could sell them at the diggings for six times the purchase price.

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Alexander Turnbull Library

Reference: C-038-016

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, History of immigration – Miners, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/2109/advertisement-targeting-gold-miners (accessed 4 June 2026).

Story by Jock Phillips, published 4 March 2009, updated 1 August 2015.