Story: History of immigration

Advertisement targeting gold miners

Advertisement targeting gold miners

The goldfields attracted significant commercial activity. This advertisement was aimed at people who were leaving London for the gold diggings in New Zealand. It suggested that prospective miners buy pipes, since they could sell them again at the diggings for six times their purchase price.

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Alexander Turnbull Library
Reference: C-038-016

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'History of immigration - Miners', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/2109/advertisement-targeting-gold-miners (accessed 26 May 2019)

Story by Jock Phillips, published 8 Feb 2005, updated 1 Aug 2015