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Story: Bay of Plenty places

Matatā

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Matatā

In the 1920s, roads were only just replacing travel by sea. As this photograph shows, Matatā, two-thirds of the way from Tauranga to Whakatāne, now saw travellers arriving by car, where once they had come by ship.

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Whakatane District Museum and Gallery

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How to cite this page

Malcolm McKinnon, Bay of Plenty places – Towns of the Rangitāiki Plains, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/5712/matata (accessed 4 June 2026).

Story by Malcolm McKinnon, published 2 March 2009, updated 1 July 2015.