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Story: Inventions, patents and trademarks

Marketing Cervena

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Marketing Cervena

Only export-quality farmed venison from New Zealand can legally be sold under the Cervena trademark. Deer industry leaders have advertised the product widely to build an export market. This promotional photo shows Cervena cooking with grilled vegetables on a barbecue.

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Cervena

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How to cite this page

Mark Derby, Inventions, patents and trademarks – Trademarks, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/25410/marketing-cervena (accessed 4 June 2026).

Story by Mark Derby, published 11 May 2010, updated 1 February 2015.