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Ōamaru voted to ban the sale of liquor in 1905. This advertisement by the New Zealand Alliance during the 1922 election campaign challenged the argument that temperance was bad for business and employment.
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Reference: Eph-D-ALCOHOL-Prohibition-1922-01
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.