Watch an advertisement from 2007 which formed part of Tourism New Zealand’s ‘100% Pure’ marketing campaign. Marketing plays a critical role in attracting overseas visitors to the country and a large proportion of the government’s investment in tourism is in promotion.
Using this item
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.