Story: Tourist industry

'Forever young'

Watch an advertisement from 2007 which formed part of Tourism New Zealand’s ‘100% Pure’ marketing campaign. Marketing plays a critical role in attracting overseas visitors to the country and a large proportion of the government’s investment in tourism is in promotion.

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Tourism New Zealand

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How to cite this page:

Margaret McClure, 'Tourist industry - Tourism boom', Te Ara - the Encyclopedia of New Zealand, (accessed 1 June 2023)

Story by Margaret McClure, published 11 Mar 2010