Samoan-born Reverend Imoa Setefano was a pastor in Papatoetoe, Auckland, when he and his wife appeared in a television commercial in 2010 for Like Minds, Like Mine. This campaign, produced by the Mental Health Foundation, aims to improve understanding of mental health issues and reduce stigma and discrimination. Setefano revealed that he was at school when he first experienced an episode of bipolar disorder (also known as manic depression). He said, ‘My family have been the rock of my recovery. They remind me that, “Hey, you are still loved. You are still part of our family.”’
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Mental Health Foundation of New Zealand
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