The movement of Māori to towns and cities after the Second World War is sometimes referred to as the 'second Māori migration' (the first being their migration to New Zealand). In 1945 just over 20% of Māori lived in urban areas; by 2006 over 80% were urban dwellers. Declining job opportunities in rural districts and the attractions of city life were the main reasons for the dramatic exodus.
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Source: Ian Pool, Te iwi Maori: a New Zealand population, past, present & projected. Auckland: Auckland University Press, 1991, pp. 123, 154, 182, 197; Statistics New Zealand