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Story: Thermal pools and spas

Rotorua’s attractions

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Rotorua’s attractions

This 1932 advertisement for the Rotorua spa places equal emphasis on health and recreation. By this time the Blue and Ward swimming baths (for mixed bathing) had opened, and they became very popular for family and group outings. At the same time, Rotorua continued to offer treatments for invalids.

Using this item

Alexander Turnbull Library

Reference: NON-ATL-0022 (Archives New Zealand AAOK W3241, no. 39)

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Nancy Swarbrick, Thermal pools and spas – The end of a dream, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/6627/rotoruas-attractions (accessed 25 June 2026).

Story by Nancy Swarbrick, published 2 March 2009.