Story: Thermal pools and spas

Advertising spas in the 1930s (1st of 2)

Advertising spas in the 1930s

Revenue from spas never kept pace with the high costs of development and maintenance, and by the 1930s government willingness to fund them was waning. There was, however, a final burst of spending during the 1930s, promoted by Sir Joseph Ward, prime minister from 1928 to 1930, who had himself benefitted from treatments at Rotorua. This art deco-style advertisement stresses the health-giving properties of Te Aroha’s mineral waters.

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Alexander Turnbull Library
Reference: NON-ATL-NZRLS-001

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Nancy Swarbrick, 'Thermal pools and spas - The end of a dream', Te Ara - the Encyclopedia of New Zealand, (accessed 28 March 2020)

Story by Nancy Swarbrick, published 12 Jun 2006