Story: Referendums

Liquor licensing: pro-prohibition (1st of 2)

Liquor licensing: pro-prohibition

This poster was produced by the New Zealand Alliance for the Abolition of the Liquor Traffic to influence people on how to vote in the 1925 referendum on liquor licensing. From 1919 the prohibition referendum usually took place at the same time as the general election. In the poster the responsible family man is encouraged by his son to strike out the top two lines on the ballot paper, thereby voting for national prohibition. The message is that a vote for prohibition is a vote to protect the family from the ill-effects of alcohol.

Using this item

Alexander Turnbull Library
Reference: Eph-D-ALCOHOL-Prohibition-1925-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Nigel Roberts, 'Referendums - Prohibition referendums', Te Ara - the Encyclopedia of New Zealand, (accessed 6 December 2023)

Story by Nigel Roberts, published 20 Jun 2012, reviewed & revised 30 Aug 2016, updated 1 Dec 2020