The capitalist brewer 'Bung' and the 'wowser' prohibitionist both plead with the soldier for his vote, in this 1919 cartoon from Truth. The April 1919 referendum, held shortly after the end of the First World War, was the first to require a simple majority to bring in prohibition of alcohol. The first count gave a narrow victory to prohibition, but the triumph was short lived as nearly 40,000 special votes came in from soldiers overseas – on troopships, in camps and in hospitals. The soldiers voted 31,981 for continuance versus 7,723 for prohibition – enough to give continuance a majority and keep New Zealand 'wet'.
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National Library of New Zealand, Papers Past
Reference: NZ Truth. 19 April 1919, p. 1
Cartoon by Thomas Ellis Glover
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