Story: Advertising

Edmonds Baking Powder advertisement

Edmonds Baking Powder advertisement

One of John Ilott’s most loyal clients was Edmonds Baking Powder. This advertisement, from a theatre programme about 1907, featured the famous slogan, ‘Sure to rise’, and the brand image of a rising sun.

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Alexander Turnbull Library
Reference: Eph-A-VARIETY-1907-01-centre

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Advertising - Advertising agencies, 1891–1970', Te Ara - the Encyclopedia of New Zealand, (accessed 30 November 2023)

Story by Jock Phillips, published 11 Mar 2010