One of John Ilott’s most loyal clients was Edmonds Baking Powder. This advertisement, from a theatre programme about 1907, featured the famous slogan, ‘Sure to rise’, and the brand image of a rising sun.
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Alexander Turnbull Library
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
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