Story: Censorship

The 'bugger ad' and changing attitudes, 1999 (2nd of 2)

The 'bugger ad' and changing attitudes, 1999

This cartoon comments on the fact that the Advertising Standards Complaints Board (ASCB) decided that a 1999 advertisement for Toyota, known popularly as the 'bugger ad', was acceptable for television. Members of the public had complained that the swear word used in the advertisement was offensive. The authority held that the word 'bugger', especially in the humorous context of the advertisement, was not offensive.

Using this item

Alexander Turnbull Library
Reference: A-317-080
Cartoon by Jim Hubbard

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Peter Clayworth, 'Censorship - Censorship in the 2010s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/cartoon/43899/the-bugger-ad-and-changing-attitudes-1999 (accessed 25 October 2021)

Story by Peter Clayworth, published 22 Oct 2014