Story: Censorship

Controversial 'bugger ad', 1999 (1st of 2)

Advertising is regulated by the Advertising Standards Authority (ASA). This body is funded by a levy on advertisers and the media. The ASA runs the Advertising Standards Complaints Board (ASCB), which investigates complaints about advertising content. There were more than 100 complaints to the ASCB about this controversial 1999 advertisement for the Toyota Hilux ute, which used the word 'bugger'. However, the authority ruled that, taking account of the context and medium, the advertisement was unlikely to cause widespread offence.

Using this item

Saatchi & Saatchi

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Peter Clayworth, 'Censorship - Censorship in the 2010s', Te Ara - the Encyclopedia of New Zealand, (accessed 25 September 2022)

Story by Peter Clayworth, published 22 Oct 2014