Advertising is regulated by the Advertising Standards Authority (ASA). This body is funded by a levy on advertisers and the media. The ASA runs the Advertising Standards Complaints Board (ASCB), which investigates complaints about advertising content. There were more than 100 complaints to the ASCB about this controversial 1999 advertisement for the Toyota Hilux ute, which used the word 'bugger'. However, the authority ruled that, taking account of the context and medium, the advertisement was unlikely to cause widespread offence.
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