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Story: Tourist industry

Napier Carnival poster

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Napier Carnival poster

This poster advertises ‘very low train fares’ to Napier in January 1933, barely two years after the catastrophic Hawke’s Bay earthquake. Many New Zealanders could not afford extended holidays and made do with one- or two-day excursions. Those offered by the railways were very popular.

Using this item

Alexander Turnbull Library

Reference: NON-ATL-0064; AAOK W3241, no. 22

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Margaret McClure, Tourist industry – Slow growth until 1960, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/23182/napier-carnival-poster (accessed 4 June 2026).

Story by Margaret McClure, published 2 March 2010.