This 1936 Tourist Bureau poster shows a well-dressed woman calling a suited employee of the Government Tourist Bureau to book a tour. A tour of the country like this was only affordable for people of means in the 1930s. The age of mass tourism was still decades away.
Using this item
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.