Skip to main content

Story: Linguistics

Language change

Video file

In the past New Zealand speakers usually made a clear distinction between the diphthongs (a speech sound that begins with one vowel and glides to another) in the words 'near' and 'square'. In the 2000s for many younger speakers there is no distinction between them. This 2013 Pak 'n' Save supermarket advertisement makes the point very clearly – 'beer' sounds just like 'bear' and 'cheers' just like 'chairs'. The work of Canterbury University linguists Elizabeth Gordon and Margaret Maclagan, researching historical New Zealand English, began by looking at this change in pronunciation.

Using this item

Foodstuffs

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page

Janet Holmes, Linguistics – Linguistics in New Zealand, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/43842/language-change (accessed 24 June 2026).

Story by Janet Holmes, published 16 December 2013.