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Story: The New Zealanders

Advertisement for Oxo

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Advertisement for Oxo

The notion of New Zealanders’ superior physical strength and energy, which the 1905 tour created, was exploited in this advertisement for Oxo. It appeared in the Daily Mail’s volume of match reports, Why the ‘All Blacks’ triumphed.

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Te Ara - The Encyclopedia of New Zealand

Reference: Daily Mail

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How to cite this page

Jock Phillips, The New Zealanders – A man’s country, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/1962/advertisement-for-oxo (accessed 24 June 2026).

Story by Jock Phillips, published 4 March 2009, updated 1 May 2015.