Story: The New Zealanders

Advertisement for Oxo (3rd of 3)

Advertisement for Oxo

The notion of New Zealanders’ superior physical strength and energy, which the 1905 tour created, was exploited in this advertisement for Oxo. It appeared in the Daily Mail’s volume of match reports, Why the ‘All Blacks’ triumphed.

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Te Ara - The Encyclopedia of New Zealand
Reference: Daily Mail

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How to cite this page:

Jock Phillips, 'The New Zealanders - A man’s country', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/1962/advertisement-for-oxo (accessed 25 September 2020)

Story by Jock Phillips, published 8 Feb 2005, updated 20 May 2015