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Story: Food

Creamoata, the national breakfast

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Creamoata, the national breakfast

Creamoata, a brand of finely ground rolled oats used to make porridge, was a common breakfast food in New Zealand for much of the 20th century. This Creamoata-eating boy is a specimen of ruddy good health.

Using this item

Alexander Turnbull Library

Reference: Eph-C-THORP-03

Courtesy of Nestle

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

David Burton, Food – Cereals, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/object/39140/creamoata-the-national-breakfast (accessed 4 June 2026).

Story by David Burton, published 7 November 2012.