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Story: Family violence

It's not OK campaign

Video file

George speaks about how he realised what his violent behaviour was doing to his family, and his decision to change. Personal stories like his were used by the ‘It's not OK’ social marketing campaign which began in 2007. It was one of the initiatives of the Taskforce for Action on Violence within Families, an interagency organisation active from 2005 to 2015.

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Campaign for Action on Family Violence

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How to cite this page

Nancy Swarbrick, Family violence – Family violence – 21st century, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/28298/its-not-ok-campaign (accessed 4 June 2026).

Story by Nancy Swarbrick, published 26 April 2011.