Story: Domestic violence

It's not OK campaign

George speaks about how he realised what his violent behaviour was doing to his family, and his decision to change. Personal stories like his were used by the 'It's not OK' social marketing campaign which began in 2007. It was one of the initiatives of the Taskforce for Action on Violence within Families, an interagency organisation active from 2005 to 2015.

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Campaign for Action on Family Violence

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How to cite this page:

Nancy Swarbrick, 'Domestic violence - Domestic violence – 21st century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/28298/its-not-ok-campaign (accessed 16 December 2019)

Story by Nancy Swarbrick, published 5 May 2011, reviewed & revised 19 Jul 2018