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Story: Men’s health

Anti-smoking poster

Image
Anti-smoking poster

This poster was issued by the Ministry of Health in 1999 as part of a campaign against smoking. Aimed at men, it suggested that smoking was both a sign of weakness and decidedly unsexy.

Courtesy of Ministry of Health – Manatū Hauora

Using this item

Alexander Turnbull Library

Reference: Eph-D-SMOKING-1999-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Robert Beaglehole, Men’s health – Future prospects for men’s health, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/26962/anti-smoking-poster (accessed 5 June 2026).

Story by Robert Beaglehole, published 24 February 2011, updated 1 July 2017.