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Story: Bay of Plenty region

West and east populations, 2013

Town 0–14 years
(%)
65+ years
(%)
Māori
(% total population)
Access to internet
(% households)
Unemployed
(% labour force)
Waihī Beach 16.1 24.2 13.6 72.4 6.2
Island View–Pios Beach 16.6 24.3 18.5 74.7 5.8
Athenree 13.8 31.7 13.4 77.1 9.8
Katikati 18 34.3 10.8 70.8 10.3
Ōmokoroa 17.1 34.3 6.9 82.7 6
Te Puke 21.5 19.8 23.4 65.8 11.1
Paengaroa 24.8 12.3 39.2 67.6 13.9
Maketū 22.1 17.8 67.1 58.9 17.6
Matatā 22.4 19.2 59.9 61 13.7
Edgecumbe 24.9 13.6 45.8 62.8 13.6
Te Teko 25.8 9.2 93.9 47.6 31.9
Kawerau 25.8 17.6 61.8 56.1 24.9
Murupara 31.2 10 90.8 38.4 27.2
Tāneatua 31.8 8 89.1 40.4 20.2
Waimana 33.3 7.3 69.1 55.1 16.4
Ōpōtiki 25.1 16.2 63.7 51.6 13
Te Kaha 17.1 20.9 83.3 54.2 9.7
New Zealand 20.4 14.3 14.9 76.8 7.1

The Bay of Plenty falls into two demographic regions – west and east. People in the west are typically older, better off, and Pākehā. The east is typically younger, less well off and Māori. This table of smaller settlements demonstrates that there are many local variations.

Using this item

Te Ara – The Encyclopedia of New Zealand

Source: Statistics New Zealand

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How to cite this page

Malcolm McKinnon, Bay of Plenty region – Population: 1840 onwards, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/interactive/5642/west-and-east-populations-2013 (accessed 4 June 2026).

Story by Malcolm McKinnon, published 2 March 2009, updated 1 August 2016.