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Story: Bay of Plenty region

Kiwifruit

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Kiwifruit

In 1959 the Chinese gooseberry was renamed kiwifruit, with publicity campaigns to increase awareness and sales. This promotional card from the 1980s gives a recipe for kiwifruit-topped cheesecake, one of a series of cooking suggestions.

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How to cite this page

Malcolm McKinnon, Bay of Plenty region – Economic ups and downs: 1970s to 2000s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/5635/kiwifruit (accessed 4 June 2026).

Story by Malcolm McKinnon, published 2 March 2009, updated 1 August 2016.