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Story: Coat of arms

Prospective coat of arms: winner

Of the three drawings sent to Britain in 1908 for consideration as a possible coat of arms for New Zealand, this is the one on which the country’s coat of arms was eventually based – after the European woman was made more modest and the Māori man less confrontational. It was by James McDonald, a draughtsman in the Department of Tourist and Health Resorts.

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Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: IA 9 44/30 75

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

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How to cite this page

Stephen Levine, Coat of arms – British and 1911 coats of arms, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/zoomify/35058/prospective-coat-of-arms-winner (accessed 4 June 2026).

Story by Stephen Levine, published 17 April 2012.