Story: City boosters and promoters

Early map of Whanganui

Some town maps were combined with advertising and attractive illustrations and became booster publications. This 1860s map of Whanganui depicts a well-planned, orderly settlement. It is bordered by drawings of the burgeoning town’s buildings, to show how civilised and progressive it was. The list of local businesses was an opportunity to advertise products and services as well as conveying how enterprising the town was.

Using this item

Alexander Turnbull Library
Reference: MapColl 832.4199a/[186-?]/Acc.2819

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Kerryn Pollock, 'City boosters and promoters - Boosterism', Te Ara - the Encyclopedia of New Zealand, (accessed 18 May 2022)

Story by Kerryn Pollock, published 11 Mar 2010