Story: Government and sport

Push Play advertisement

The Push Play campaign was initiated by the Hillary Commission in the 1990s, then further developed by SPARC in the 2000s. This particular advertisement, originally broadcast in 2008, was clearly aimed at the Pacific community, but the campaign in its entirety aimed to get young New Zealanders of all backgrounds involved in physical activity and games.

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Sport New Zealand

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How to cite this page:

David Green, 'Government and sport - Support for adult sport since 1973', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/41709/push-play-advertisement (accessed 21 July 2017)

Story by David Green, published 5 Sep 2013