Story: Sheep farming

Lamburger

When sheep farming declined after the restructuring of the economy in the mid-1980s, trade minister Mike Moore came up with the idea of lamburgers as a way of marketing New Zealand's sheep meat. He claimed that if every American ate one lamburger a year, there would not be enough sheep to meet the demand. The problem was getting Americans to eat any lamburgers.

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How to cite this page:

Hugh Stringleman and Robert Peden, 'Sheep farming - Changes from the 20th century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/16665/lamburger (accessed 8 March 2021)

Story by Hugh Stringleman and Robert Peden, published 24 Nov 2008, updated 3 Mar 2015