Story: Sheep farming

Lamburger

When sheep farming declined after the restructuring of the economy in the mid-1980s, trade minister Mike Moore came up with the idea of lamburgers as a way of marketing New Zealand's sheep meat. He claimed that if every American ate one lamburger a year, there would not be enough sheep to meet the demand. The problem was getting Americans to eat any lamburgers.

Using this item

TVNZ Television New Zealand

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

All images & media in this story

How to cite this page:

Hugh Stringleman and Robert Peden, 'Sheep farming - Changes from the 20th century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/16665/lamburger (accessed 30 March 2024)

Story by Hugh Stringleman and Robert Peden, published 24 Nov 2008, updated 1 Mar 2015