Historically New Zealand’s strongest opponent has been South Africa (New Zealand has had 57.3% success – 51 wins from 89 games by 2014). The contests began with two drawn series, in New Zealand in 1921 and South Africa in 1928. However, series losses to South Africa at home in 1937 and in South Africa in 1949 wounded national pride. There was revenge, and huge public interest, in New Zealand’s 3–1 victory at home in 1956. Thereafter, until South Africa’s sporting isolation because of apartheid, there were victories by the host country – by New Zealand in 1965 and 1981, and by South Africa in 1960, 1970 and 1976.
During these years rugby with South Africa was often controversial because of the country’s apartheid policy. The New Zealand Rugby Football Union (NZRFU) did not choose Māori for teams going there in 1928, 1949 and 1960 in accordance with South African wishes. This policy changed in the 1960s and New Zealand sent a multiracial team for the first time in 1970. Such was New Zealand’s obsession with beating South Africa that the NZRFU remained adamant South Africa should tour in 1981, precipitating widespread civil unrest. There was also a covert tour by a rebel New Zealand team, the Cavaliers, in 1986.
After the coming of professional rugby in 1996 New Zealand played South Africa as part of an annual Tri-Nations competition with Australia.
The first international test match was against Australia in 1903, and for many years there were regular contests. The New Zealanders considered the Wallabies relatively easy-beats. However, from the 1990s, especially with the coming of professional rugby, this changed. By 2014 New Zealand had beaten Australia 104 times in 152 matches (68.4% success).
Perhaps the darkest day in All Blacks rugby was 3 September 1949, when the All Blacks lost two test matches. The first, at Athletic Park, Wellington, saw New Zealand lose to Australia 11–6. Some hours later the All Blacks were beaten by South Africa 9–3 in Durban. The NZRFU had arranged a tour by Australia to give Māori players excluded from the South African tour the opportunity to play test rugby. Four Māori played at Athletic Park – captain Johnny Smith, Vince Bevan, Ben Couch and ‘Kiwi’ Blake.
Matches against Australia have since 1932 been for the Bledisloe Cup, which was donated by Governor-General Lord Bledisloe. Although it was ignored for several years, including being left in storage in Melbourne after a tourism display, the cup gained a new marketing life after Australia won it in 1979. Bledisloe Cup matches are now a high point of the trans-Tasman sporting year.
From 1996 New Zealand played South Africa and Australia annually in the Tri-Nations competition. In 2012 it became the Rugby Championship and included Argentina. New Zealand won the Tri-Nations 10 times, with Australia and South Africa winning three times each.