Craig Foss, minister of broadcasting, switches off the analogue television transmitters at Waiatarua, near Henderson, with the support of Seymour, the Going Digital mascot, and Peter Best from telecommunications company Kordia. From 1960 Waiatarua had been the transmission site for most Auckland viewers. However, in 2007 New Zealand introduced digital transmission, while analogue transmission continued. To increase the appeal of digital television TVNZ set up two non-commercial channels, TVNZ6 and TVNZ7. From 2012 in a major exercise New Zealanders were advised, region by region, to shift all television receivers to digital, and analogue transmission was cut off. Seymour was used by the Going Digital team to help promote the switch-over.
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Manatū Taonga – Ministry for Culture and Heritage
Photograph by Brendon O'Hagan
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