Story: Digital media and the internet

Online games

Online games

Candy Crush Saga is an online game that was launched in November 2012 and rapidly gained a huge following. Available as a free smartphone app (application), and also on Facebook where 15 million users were reported playing it daily, the game involves trying to get three or more matching candies in a row to make them disappear. There are successively more difficult levels in the game, and users are often enticed to buy extra 'lives'. Games are an extremely popular way for people to spend their time online.

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How to cite this page:

Russell Brown, 'Digital media and the internet - Social media', Te Ara - the Encyclopedia of New Zealand, (accessed 14 April 2024)

Story by Russell Brown, published 22 Oct 2014