Story: Industrial design

Better by Design summit

Better by Design summit

In 2003 the Ministry of Economic Development initiated the Better by Design (BBD) programme, which aimed to place design thinking at the core of corporate culture. In 2005 the annual BBD chief executive officer summit or conference began. Here delegates at the 2013 summit discuss team styles and ways to encourage innovation within them. 

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Better by Design

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How to cite this page:

Michael Smythe, 'Industrial design - Innovation under protectionism', Te Ara - the Encyclopedia of New Zealand, (accessed 10 December 2023)

Story by Michael Smythe, published 22 Oct 2014