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Story: Body shape and dieting

Achieving the ideal figure

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Achieving the ideal figure

Until the mid-20th century, foundation garments such as corsets were the most reliable way for women to achieve the ideal figure, as they compressed flab and enhanced desirable curves. This woman models a Berlei girdle for an advertisement of the 1930s. Tellingly, in the background is a statue of the Venus de Milo, then widely believed to have the ideal measurements of 33–26–38 inches (84–66–97 centimetres).

Using this item

Museum of New Zealand Te Papa Tongarewa

Reference: C.002272

by Gordon Burt

Permission of the Museum of New Zealand Te Papa Tongarewa must be obtained before any re-use of this image.

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How to cite this page

Caroline Daley, Body shape and dieting – The ideal figure, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/41399/achieving-the-ideal-figure (accessed 4 June 2026).

Story by Caroline Daley, published 22 April 2013.