Story: Children’s play

The Tamagotchi invasion, 1997 (1st of 2)

The Tamagotchi invasion, 1997

Children from Newlands Intermediate, Wellington, play with their Tamagotchis, in 1997. Tamagotchi is a computer game on a key chain, where virtual pets are fed and cared for electronically. The game was a huge craze in 1997. Some schools ended up banning Tamagotchi as the game began to disrupt classes.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PAColl-7327)
Reference: EP/1997/3432
Photograph by Phil Reid

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Peter Clayworth, 'Children’s play - Toys, commercialism and technology', Te Ara - the Encyclopedia of New Zealand, (accessed 8 December 2023)

Story by Peter Clayworth, published 5 Sep 2013