Skip to main content

Story: Children’s play

The Tamagotchi invasion, 1997

Image
The Tamagotchi invasion, 1997

Children from Newlands Intermediate, Wellington, play with their Tamagotchis, in 1997. Tamagotchi is a computer game on a key chain, where virtual pets are fed and cared for electronically. The game was a huge craze in 1997. Some schools ended up banning Tamagotchi as the game began to disrupt classes.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PA-Group-00685)

Reference: EP/1997/3432

by Phil Reid

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page

Peter Clayworth, Children’s play – Toys, commercialism and technology, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/40871/the-tamagotchi-invasion-1997 (accessed 19 June 2026).

Story by Peter Clayworth, published 13 February 2013.