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Story: Elections and campaigns

Campaigning in the 1970s

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Campaigning in the 1970s

Prime Minister Robert Muldoon addresses a crowd at the Wellington Town Hall in 1981. He was a seasoned politician and had been an outstandingly successful campaigner – the Holyoake government's 1969 win, for example, was credited to Muldoon – but 1981 would be the last time the magic worked.

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Nigel S. Roberts

by Nigel Roberts

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How to cite this page

Bryce Edwards, Elections and campaigns – Election campaigning, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/35154/campaigning-in-the-1970s (accessed 4 June 2026).

Story by Bryce Edwards, published 23 May 2012, updated 1 July 2016.