Story: Tertiary education

University of Otago advertising campaign

University of Otago advertising campaign

In the 1990s universities became more entrepreneurial and competed for students. A 1995 advertising campaign by the University of Otago exemplifies this competitive environment. Otago publicity officer Claire Cook (left) and graduate Colleen Youngquest travelled to Wellington and ran an information stall at Queensgate Mall in Lower Hutt. The T-shirt held by Youngquest contains an unflattering caricature of Queen Victoria, after whom Wellington's resident university – Victoria University of Wellington – is named.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PAColl-7327)
Reference: EP/1995/3970
Photograph by Ray Pigney

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Kerryn Pollock, 'Tertiary education - Tertiary sector reform from the 1980s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/34429/university-of-otago-advertising-campaign (accessed 22 May 2019)

Story by Kerryn Pollock, published 20 Jun 2012