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Story: Ngā tuakiri hōu – new Māori identities

Plastic Māori

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Plastic Māori

These vividly coloured hei tiki lollipops by artist Wayne Youle are made from synthetic resin. They appeared in an exhibition called 'Plastic Māori' at the NewDowse gallery in Lower Hutt in 2009. Curator Reuben Friend said the slang term 'plastic Māori' 'refers to a Māori person who is culturally uninformed, but pretends to know their stuff. The show looks at the issue of cultural authenticity in contemporary Māori art, and plays with these ideas of artificial identity and fabrication.'

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by Wayne Youle

Courtesy of Wayne Youle

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Rawiri Taonui, Ngā tuakiri hōu – new Māori identities – New terms for a new world, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/29822/plastic-maori (accessed 4 June 2026).

Story by Rawiri Taonui, published 19 April 2011, updated 1 June 2017.