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Story: Food shops

Supermarket beer sales

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Supermarket beer sales

Beer was allowed to be sold in supermarkets from 1 December 1999. They had been allowed to sell wine since 1990 and had cornered a large share of that market. By 2009 supermarkets accounted for 22% of beer sales.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PA-Group-00685)

Reference: EP/1999/3744/28

by John Nicholson

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Carl Walrond, Food shops – Self-service grocers and supermarkets, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/25502/supermarket-beer-sales (accessed 4 June 2026).

Story by Carl Walrond, published 6 April 2010, updated 1 September 2016.