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Story: Rural mythologies

Lifestyle farmer

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Lifestyle farmer

In the 1990s and early 2000s there was a movement of city people onto rural lifestyle blocks. For such people the country represented a healthy environment and good views rather than earning a living on a family farm. This cow, on a lifestyle block near Tauranga in 2005, stepped into the role of mum when the lamb was abandoned by its mother.

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New Zealand Herald

Reference: 191005NZHAGLAMB02.jpg

by Alan Gibson

Permission of the New Zealand Herald must be obtained before any re-use of this image.

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How to cite this page

Jock Phillips, Rural mythologies – Urban culture takes over, 1975 on, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/20334/lifestyle-farmer (accessed 4 June 2026).

Story by Jock Phillips, published 1 March 2009.