Skip to main content

Story: Magazines and periodicals

Thursday

<em>Thursday</em>

The weekly magazine Thursdaywas aimed at the new baby-boomer generation who were questioning social conventions and values. It tackled previously hidden issues like alcoholism, suburban neurosis, adoption, infidelity and sexually transmitted infections. Thursday also had a strong focus on the arts and fashion, conveyed in this 1970 cover image of a woman wearing a new-season swimsuit in paisley fabric. 

Using this item

Alexander Turnbull Library

Reference: Thursday: the magazine for younger women (20 August 1978) (S-L-1279-Cover)

Courtesy of The New Zealand Herald

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page

Ben Schrader, Magazines and periodicals – Specialist and lifestyle magazines: 1890s to 2010s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/object/44393/thursday (accessed 4 June 2026).

Story by Ben Schrader, published 6 March 2014, updated 1 April 2020.

Comments

Harriet
29 May 2018
Permission for use or questions about copyright can be sought from Alexander Turnbull Library which is within the National Library of New Zealand. You can contact them here: https://natlib.govt.nz/services/ask-a-librarian.
paul
11 February 2018
Is this image in copyright? Don't appear to say so on the page. It says "Permission of the Alexander Turnbull Library," mat be obtained - are they the copyright holder - The link goes to the National Library... It says courtesy of the New Zealand Heral - are they the copyright holder - if so shaould i not ask for their permission...