Story: Magazines and periodicals

Thursday (1st of 2)


The weekly magazine Thursday was aimed at the new baby-boomer generation who were questioning social conventions and values. It tackled previously hidden issues like alcoholism, suburban neurosis, adoption, infidelity and sexually transmitted infections. Thursday also had a strong focus on the arts and fashion, conveyed in this 1970 cover image of a woman wearing a new-season swimsuit in paisley fabric. 

Using this item

Alexander Turnbull Library
Reference: Thursday: the magazine for younger women (20 August 1978) (S-L-1279-Cover)

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Courtesy of The New Zealand Herald

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How to cite this page:

Ben Schrader, 'Magazines and periodicals - Specialist and lifestyle magazines: 1890s to 2010s', Te Ara - the Encyclopedia of New Zealand, (accessed 29 May 2022)

Story by Ben Schrader, published 22 Oct 2014, updated 1 Apr 2020