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The stereotype of the strong, silent Kiwi bloke came under scrutiny in A man's country?: the image of the Pakeha male, a history (1987) by Jock Phillips. This book prompted other New Zealand writers to question widely held beliefs about masculinity.
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Reference: Jock Phillips, A man’s country? the image of the pakeha male, a history. Auckland: Penguin, 1987
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