Story: Ngā umanga – Māori business enterprise

Page 2. Issues of Māori enterprise

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In the 1990s and early 2000s the number of self-employed Māori increased at a greater rate than self-employed non-Māori, though Māori were still less likely to be self-employed. Māori and Pacific Islanders had the lowest proportion of self-employment in New Zealand. Similar disparities between Māori and non-Māori are evident in general employment statistics. The economic restructuring of the 1980s and 1990s forced many Māori to participate in the small enterprise sector as ‘necessity entrepreneurs’.

Attaining capital

Low earning capacity, low levels of savings, and collective ownership of land and other assets made it hard for many Māori to secure funding for new ventures.

In the early 2000s some mainstream financial institutions were looking to develop policies and procedures that would allow them to take a more flexible approach to lending to Māori, especially where collectively owned assets could be used as collateral or security. Larger Māori-owned trusts and incorporations were also looking at funding their owners’ business ventures, using iwi-owned money rather than relying on the financial sector.

Business structures

In the early 2000s Māori businesses had a wide range of structures, from a conventional business structure (sole trader, partnership or company) to a marae-, whānau- or iwi-based structure. These businesses did not always follow the generally accepted economic models of best managerial or commercial practice. Collectively owned tribal-based structures were sometimes unsuited to efficient decision-making, management and reporting.

Operational skills

Māori businesses were more likely to have less managerial expertise due to lower levels of education, especially at the tertiary level. Lack of business skills or managerial experience often limited growth. In the early 2000s a large proportion of Māori businesses were still in their infancy, or were very small. Many had not yet gained the essential experience or skills needed to survive, let alone succeed, as a competitive business.

Cultural obligations

Cultural and social issues, such as the dependence of family groups on business for financial support or employment, often affected Māori businesses and their chances of succeeding. The ‘tātou tātou’ (we all look after each other) philosophy often makes it hard for Māori business owners to say no when asked to give away products or services.


The median age of the Māori population was 13 years lower than the non-Māori population in the early 2000s, and Māori often entered the business sector at a younger age than non-Māori, compounding their problems of inexperience.

How to cite this page:

Matene Love and Tyron Love, 'Ngā umanga – Māori business enterprise - Issues of Māori enterprise', Te Ara - the Encyclopedia of New Zealand, (accessed 26 March 2023)

Story by Matene Love and Tyron Love, published 11 Mar 2010