Story: Newspapers

Reading the Auckland Star, 1964

When the Auckland Star produced this booklet in 1964, newspapers were starting to face challenges from other media such as radio and television. To try and maintain readership figures, and therefore advertising revenue, the Star published this supplement based on a survey of Auckland newspaper readership. Click through the pages for a summary of the changing place of newspapers in New Zealand life. 

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Reference: The Auckland Star and its reading public. Auckland: New Zealand Newspapers, 1964, front cover, pp. 1–3

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How to cite this page:

Mark Derby, 'Newspapers - Competition and challenges, 1940–2000', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/interactive/43194/reading-the-auckland-star-1964 (accessed 25 August 2019)

Story by Mark Derby, published 22 Oct 2014