Story: Newspapers

Reading the Auckland Star, 1964

When the Auckland Star produced this booklet in 1964, newspapers were starting to face challenges from other media such as radio and television. To try and maintain readership figures, and therefore advertising revenue, the Star published this supplement based on a survey of Auckland newspaper readership. Click through the pages for a summary of the changing place of newspapers in New Zealand life. 

Using this item

Fairfax NZ
Reference: The Auckland Star and its reading public. Auckland: New Zealand Newspapers, 1964, front cover, pp. 1–3

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder by contacting [email protected]

All images & media in this story

How to cite this page:

Mark Derby, 'Newspapers - Competition and challenges, 1940–2000', Te Ara - the Encyclopedia of New Zealand, (accessed 7 July 2022)

Story by Mark Derby, published 22 Oct 2014