Story: Family violence

White Ribbon Campaign: white ribbon ride (2nd of 2)

White Ribbon Campaign: white ribbon ride

In 2014 the White Ribbon Campaign organised a week-long nationwide motorcycle tour to publicise the cause. This poster advertised the Tairāwhiti (Gisborne) leg of the event. In 2014 the White Ribbon Trust took over the campaign from the Families Commission. It works with men to overcome outdated stereotypes and create healthy masculinity.

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White Ribbon

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How to cite this page:

Nancy Swarbrick, 'Family violence - Family violence – 21st century', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/46479/white-ribbon-campaign-white-ribbon-ride (accessed 24 July 2024)

Story by Nancy Swarbrick, published 5 May 2011, reviewed & revised 25 Jun 2024