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Story: Graphic design

1950s graphic style

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1950s graphic style

Dennis Beytagh was an accomplished practitioner of the 1950s graphic style. This National Publicity Studio poster was designed for London Underground stations to encourage people to visit New Zealand. Beytagh designed it as a simple combination of images, so commuters could study it at length while waiting for the train.

Using this item

Alexander Turnbull Library

Reference: Eph-E-TOURISM-1960-01

by Dennis Beytagh

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Hamish Thompson, Graphic design – Graphic style to creating brands, 1950s to 1970s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/43806/1950s-graphic-style (accessed 25 June 2026).

Story by Hamish Thompson, published 13 December 2013.