Story: Large companies

Lux toilet soap

Lux toilet soap

This 1937 advertisement was for Lux soap – a Lever Brothers' (now Unilever) product. In the late 1880s, Lever Brothers' Sunlight soap was first imported into New Zealand from the UK. The company began soap production in New Zealand in 1919. Joan Bennett, who is referred to in the caption, was an actress of the era who used Lux toilet soap.

Using this item

Alexander Turnbull Library
Reference: Eph-B-KNIT-1937-01-back

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Gary Hawke, 'Large companies - Large companies, 1900 to 1980', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/25957/lux-toilet-soap (accessed 11 August 2022)

Story by Gary Hawke, published 11 Mar 2010