Story: Insurance

South British Insurance poster, 1950s

South British Insurance poster, 1950s

South British was formed in Auckland in 1872 as a fire and marine insurance company, by migrants from England. This advertising poster from about the 1950s shows the female figure Zealandia, representing New Zealand, holding the national flag and a ship’s anchor, a reminder of the company’s reliance on marine insurance. South British later changed hands a number of times and was part of the Sovereign Insurance group in the early 2000s.

Courtesy of Sovereign Insurance

Using this item

Alexander Turnbull Library
Reference: Eph-E-INSURANCE-1950s-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Alan Henderson, 'Insurance - Early fire and general insurance', Te Ara - the Encyclopedia of New Zealand, (accessed 4 August 2021)

Story by Alan Henderson, published 11 Mar 2010