Story: Tourist industry

Japanese tourist brochure (1st of 2)

Japanese tourist brochure

This 1971 brochure, printed in Japanese, features an image of Milford Sound and a road map. Following the completion of the Homer Tunnel on the Milford Road in 1953 there was a major increase in the number of tourists visiting Milford Sound. From the early 1970s the tourism market began to diversify, with Asia seen as a major new market due to its proximity, growing prosperity and large population.

Courtesy of Tourism New Zealand

Using this item

Alexander Turnbull Library
Reference: Eph-A-TOURISM-NZ-1971-01-front; Eph-A-TOURISM-NZ-1971-01-map

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Margaret McClure, 'Tourist industry - Long-haul air travel', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/23200/japanese-tourist-brochure (accessed 8 August 2020)

Story by Margaret McClure, published 11 Mar 2010